1. INTRODUCTION

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Elite Water Tech LLC (“Company”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.elitewater.tech/ (the “Site”) and use our professional engineering services, including water filtration system installation, water testing, and maintenance.

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By accessing or using our Site and services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this privacy policy, please do not access the site.

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This policy is designed to comply with applicable U.S. federal and state laws, including the specific requirements of the State of Utah. We provide professional water quality solutions for residential and commercial properties, and the data we collect is used primarily to ensure the effective delivery and maintenance of these systems.

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2. INFORMATION WE COLLECT

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We may collect information about you in a variety of ways. The information we may collect on the Site and through our service interactions includes:

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Personal Data

Personally identifiable information, such as your name, shipping address (for equipment delivery), service address (for installation and maintenance), email address, and telephone number, that you voluntarily give to us when you request a water analysis, sign up for a service plan, or contact us for a consultation.

 

Technical and Property Data

To provide accurate engineering solutions, we may collect specific information related to your property’s water system, including but not limited to:

• Type of water source (well water, city water, etc.);

• Current water filtration equipment specifications;

• Water test results and chemical composition data;

• Site photos or plumbing layouts provided for remote consultation.

 

Financial Data

We may collect limited financial information, such as data related to your payment method (e.g., valid credit card brand, last four digits of the card number) when you purchase, order, return, exchange, or request information about our services from the Site. All financial information is stored by our third-party payment processors (e.g., Stripe, PayPal, or specialized billing software), and you are encouraged to review their privacy policies and contact them directly for responses to your questions. We do not store full credit card numbers or sensitive authentication data on our servers.

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Analytics, Advertising, and Cookies

We may use third-party vendors, including but not limited to Google Analytics and Meta (Facebook) Pixel, to allow tracking technologies and remarketing services on the Site through the use of first-party cookies and third-party cookies. These technologies help us analyze how users interact with the Site, measure the effectiveness of our advertising, and display targeted ads to you on other websites or social media platforms based on your interests.

By accessing the Site, you consent to the collection and use of your information by these third-party vendors. We do not transfer your personal data to these vendors; however, they may collect information directly from your browser via cookies or pixels. We encourage you to review their privacy policies and contact them directly for any questions.

 

How to Opt-Out:

• Google: You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

• Meta (Facebook): You can adjust your ad preferences through your Facebook account settings.

• General: You can opt-out of many third-party advertising cookies through the Digital Advertising Alliance Opt-Out Tool at https://optout.aboutads.info/.

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Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

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3. HOW WE COLLECT INFORMATION

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We collect information from you in several ways, depending on how you interact with our Site and our professional services:

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Information You Provide to Us

We collect information that you manually enter on our Site or provide to us during our business relationship. This includes:

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• Contact Forms: Information you provide when requesting a quote, water analysis, or consultation through our website.

• Service Requests: Data provided when scheduling an appointment for system installation, maintenance, or repair.

• Email and Phone Communications: Information shared when you correspond with our engineering team or customer support.

• Account Registration: Information used to create a client profile for recurring service plans or filter replacement reminders.

 

Information Collected During On-Site Visits

As a service-based engineering company, we may collect data during physical inspections or installations at your property, such as water quality parameters, plumbing system configurations, and equipment performance data.

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Information Collected Automatically

Whenever you visit our Site, our systems may automatically record certain technical information (Derivative Data) through cookies, web beacons, and other tracking technologies to improve user experience and site performance.

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4. HOW WE USE YOUR INFORMATION

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Having accurate information about you allows us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site or during service interactions to:

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• Provide Professional Services: Deliver water filtration installation, maintenance, and engineering services tailored to your specific water quality needs.

• Schedule and Coordinate: Plan on-site visits, water testing, and technician appointments at your physical location.

• Maintenance Reminders: Send automated or manual notifications regarding filter replacements, system check-ups, and scheduled servicing to ensure your equipment operates at peak efficiency.

• Communication: Respond to your inquiries, provide technical support, and send administrative information, such as updates to our terms or policies.

• Process Payments: Manage transactions for equipment, parts, and service labor through our secure payment processors.

• Improve Our Engineering Solutions: Analyze water test data (in an aggregated, non-identifiable way) to better understand regional water quality trends in the Four Corners area and improve our filtration technologies.

• Marketing and Promotions: With your consent, send you newsletters or information about new water treatment technologies and special offers from Abajo Mountain Honey Co. or Elite Water Tech LLC. You may opt-out of these communications at any time.

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5. DISCLOSURE OF YOUR INFORMATION

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We do not sell, rent, or trade your personal information to third parties. We may share information we have collected about you in certain situations, such as:

Service Providers and Contractors

 

We may share your information with third-party service providers who perform services for us or on our behalf, including:

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• Payment Processing: To handle secure billing for equipment and services.

• Delivery and Logistics: To ship water filtration systems, replacement filters, or testing kits to your physical address.

• Technical Assistance: Authorized engineering consultants or technicians who assist in complex installations or maintenance.

• Email and Marketing Services: To send out automated maintenance reminders or newsletters.

 

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

 

Business Transfers

If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity. This includes Elite Water Tech LLC, its parent company, or any affiliated brands and sister companies (such as Abajo Mountain Honey Co. and other future business ventures owned or operated by the same management). This allows us to maintain continuity of service and provide you with relevant offers across our family of professional and agricultural brands.

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With Your Consent

We may disclose your personal information for any other purpose with your explicit consent.

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6. DATA RETENTION

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We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. Specifically:

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• Service Records: Technical data, water analysis reports, and installation history are retained for the duration of your equipment's lifecycle or active service contract to ensure ongoing maintenance and warranty support.

• Financial Records: Transaction data is kept for a minimum of 7 years to comply with U.S. tax and accounting obligations.

• Marketing Data: We retain your contact information for marketing purposes (such as maintenance reminders or newsletters) until you opt-out or request deletion.

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7. YOUR RIGHTS AND CHOICES

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We believe you should have control over your personal information. Depending on where you reside, you may have the following rights regarding the data we collect and process:

 

Access and Updating Information

You have the right to request a copy of the personal information we hold about you. You may also ask us to correct, update, or complete any inaccurate or incomplete data, such as a change in your service address or phone number.

 

Opt-Out of Communications

If you no longer wish to receive maintenance reminders, newsletters, or promotional materials from Elite Water Tech LLC or our affiliated brands, you may opt-out at any time by:

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• Clicking the "unsubscribe" link at the bottom of our emails;

• Replying "STOP" to any SMS notifications;

• Contacting us directly at the email address provided in the "Contact Us" section.

 

Please note: Even if you opt-out of marketing or reminders, we may still send you service-related communications that are necessary for the administration and use of your active service contracts or equipment warranties.

 

Data Deletion (Right to be Forgotten)

You may request that we delete your personal information, subject to certain legal obligations where we are required to retain records (e.g., for tax purposes, specialized engineering certifications, or legal compliance).

 

Cookies and Tracking

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. Please be aware that such action could affect the availability and functionality of our Site.

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8. COOKIES AND TRACKING TECHNOLOGIES

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We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience.

 

What Are Cookies?

A "cookie" is a string of information which assigns you a unique identifier that we store on your computer. Your browser then provides that unique identifier to us each time you submit a query to the Site. We use cookies on the Site to, among other things, keep track of services you have used, record registration information, record your user preferences, and track the pages you visit.

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Types of Cookies We Use

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• Essential Cookies: Necessary for the website to function properly, such as providing secure log-in or filling out contact forms.

• Analytical Cookies: Help us understand how visitors reach our Site and interact with our content, which allows us to improve our engineering service descriptions.

• Personalization Cookies: Used to recognize repeat visitors and remember your preferences or service history.

 

Control of Cookies

Most browsers are set to accept cookies by default. However, you can remove or reject cookies in your browser’s settings. Please be aware that such action could affect the availability and functionality of the Site. By using our Site, you consent to the use of cookies and tracking technologies as described in this policy.

 

Website Analytics

We may also partner with selected third-party vendors and analytics providers to allow tracking technologies and remarketing services on the Site through the use of first-party cookies and third-party cookies. This helps us analyze and track users’ use of the Site, determine the popularity of certain content, and better understand online activity related to water treatment solutions. By accessing the Site, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy policies and contact them directly for responses to your questions.

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9. CHILDREN’S PRIVACY

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Our services are not intended for use by children, and we do not knowingly solicit information from or market to children under the age of 13. We do not knowingly collect or solicit personal information from children under 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided in this policy.

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If we learn that personal information from users less than 13 years of age has been collected without verifiable parental consent, we will deactivate the account (if applicable) and take reasonable measures to promptly delete such data from our records as quickly as possible.

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10. SECURITY OF YOUR INFORMATION

 

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you transmit to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

 

11. STATE-SPECIFIC PRIVACY RIGHTS

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We recognize that residents of certain U.S. states, including Utah, have specific rights regarding their personal information under state law.

 

Utah Consumer Privacy Act (UCPA)

As a business operating in Utah, we respect the rights granted to Utah residents under the UCPA (to the extent applicable), including:

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• The right to confirm whether we are processing your personal data.

• The right to access the personal data we hold about you.

• The right to delete the personal data you provided to us.

• The right to obtain a copy of your personal data in a portable and usable format.

• The right to opt-out of the processing of your personal data for targeted advertising or the sale of personal data.

 

California Privacy Rights (CCPA/CPRA)

If you are a resident of California, you have specific rights regarding access to your personal information, the right to request deletion of your information, and the right to opt-out of the sale or sharing of your personal info. While we do not sell personal data, we provide these protections to all our clients.

 

Other States

We strive to provide consistent privacy protections to all our clients across the United States, regardless of their state of residence. If you have questions about your specific state rights, please contact us.

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12. CHANGES TO THIS PRIVACY POLICY

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We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site or our services after the date such revised Privacy Policy is posted.

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13. CONTACT US

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If you have questions or comments about this Privacy Policy, or if you wish to exercise any of your rights regarding your personal information, please contact our privacy officer at:

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Elite Water Tech LLC

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179 W 400 S

Blanding, Utah 84511

United States

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Email: info@elitewater.tech

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Website: https://www.elitewater.tech/